
Mechanical engineer turned software founder. I started out designing aerospace manufacturing facilities in VR at DAHER, then founded Konfigear in 2019 to bring the same visualization tools to the way configurable products are sold. Today the platform serves more than 200 organizations across 20+ countries, and Konfiwear applies it specifically to custom apparel.


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Founder & CEO, Konfigear and Konfiwear

Yassine Ait Oufkir


[MWC Barcelona](https://www.mwcbarcelona.com/) is sold as a mobile show. Walk the halls in 2024 and it was an AI show with phones attached. I started the year there with Konfigear — less to collect brochures than to see what the rest of the industry had decided was no longer optional.

I was there because [ASTUREX](https://www.asturex.org/) and [CEEI Asturias](https://www.ceei.es/) put a regional delegation on the floor: Asturias Startup Paradise next to the Spain Pavilion. That is the useful version of a trade fair. You do not wander 100,000 people hoping to get lucky. You stand with people who already know why you are in the building.

<figure class="story-figure">
  <img src="/images/yassine-ait-oufkir-mwc-2024-barcelona.jpg" alt="Yassine Ait Oufkir, founder of Konfigear, at Mobile World Congress 2024 in Barcelona between the UK and Spain flags" width="768" height="1024" loading="lazy" decoding="async" />
  <figcaption>MWC 2024, Fira Gran Via, Barcelona.</figcaption>
</figure>

<figure class="story-figure">
  <img src="/images/mwc-2024-barcelona-entrance-fira-gran-via.jpg" alt="Crowd of attendees outside the MWC 2024 entrance at Fira Barcelona Gran Via" width="768" height="1024" loading="lazy" decoding="async" />
  <figcaption>The plaza outside Fira Gran Via — MWC still looks like a city arriving at work.</figcaption>
</figure>

<figure class="story-figure">
  <img src="/images/mwc-2024-asturias-startup-paradise-pavilion.jpg" alt="Asturias Startup Paradise pavilion at MWC 2024, with ASTUREX, CEEI Asturias and SEKUENS branding" width="1024" height="1024" loading="lazy" decoding="async" />
  <figcaption>Asturias Startup Paradise — ASTUREX, CEEI Asturias, SEKUENS.</figcaption>
</figure>

<figure class="story-figure">
  <img src="/images/mwc-2024-spain-pavilion-barcelona.jpg" alt="Spain Pavilion at Mobile World Congress 2024 in Barcelona, viewed from above the hall" width="768" height="1024" loading="lazy" decoding="async" />
  <figcaption>The Spain Pavilion on the MWC floor.</figcaption>
</figure>

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  <img src="/images/mwc-2024-connected-industries-stand.jpg" alt="Connected Industries stage at MWC 2024 in Barcelona, lit in blue with presentation seating" width="1024" height="1024" loading="lazy" decoding="async" />
  <figcaption>Connected Industries — the part of the show that was no longer about handsets.</figcaption>
</figure>

I came back with a shorter list than I expected. AI was not a side stage. It was in every demo that mattered, including the industrial ones. For Konfigear that confirmed the same bet we started after Lisbon: configuration software that cannot reason about a product will look dated faster than the hardware around it. 2024 was for making that real, not announcing it.


Yassine Ait Oufkir at MWC 2024 in Barcelona — Konfigear with the Asturias delegation, and what a week of AI-heavy product demos changed in how we think about configuration.

Barcelona

MWC 2024: Konfigear at Mobile World Congress Barcelona