
Mechanical engineer turned software founder. I started out designing aerospace manufacturing facilities in VR at DAHER, then founded Konfigear in 2019 to bring the same visualization tools to the way configurable products are sold. Today the platform serves more than 200 organizations across 20+ countries, and Konfiwear applies it specifically to custom apparel.


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Founder & CEO, Konfigear and Konfiwear

Yassine Ait Oufkir


[Web Summit](https://websummit.com/) 2023 in Lisbon is still the largest room I have stood in as a founder. I was there with Konfigear, as a partner, on the Spanish Pavilion — talking to people who already sell configurable products and were trying to decide what AI actually changes in that work.

The pavilion exists because of the Asturias and Spanish trade stack behind us: [CEEI Asturias](https://www.ceei.es/), [ASTUREX](https://www.asturex.org/), [ICEX](https://www.icex.es/), and [Cluster TIC Asturias](https://clustertic.net/). They do not just book a stand. They put you next to operators who will tell you, in ten minutes, whether your product is a demo or a tool.

<figure class="story-figure">
  <img src="/images/yassine-ait-oufkir-konfigear-web-summit-2023-lisbon.jpg" alt="Yassine Ait Oufkir, founder of Konfigear, wearing a Web Summit 2023 Partner badge in the Lisbon arena" width="1024" height="1024" loading="lazy" decoding="async" />
  <figcaption>Web Summit 2023, Lisbon — Konfigear, Partner badge. <a href="https://www.linkedin.com/posts/aitoufkiir_websummit2023-ai-innovation-activity-7130857062032392192-F_M-" target="_blank" rel="noopener noreferrer">Original post on LinkedIn</a>.</figcaption>
</figure>

<figure class="story-figure">
  <img src="/images/web-summit-2023-spain-pavilion-delegation-lisbon.jpg" alt="Spanish delegation group photo at the Spain Pavilion, Web Summit 2023 in Lisbon, including Konfigear" width="1024" height="1024" loading="lazy" decoding="async" />
  <figcaption>The Spanish Pavilion delegation at Web Summit 2023.</figcaption>
</figure>

<figure class="story-figure">
  <img src="/images/web-summit-2023-spain-pavilion-networking.jpg" alt="Conversations at the Spain Pavilion green-wall stand during Web Summit 2023 in Lisbon" width="1024" height="1024" loading="lazy" decoding="async" />
  <figcaption>On the floor at the Spain Pavilion — the useful part of the week.</figcaption>
</figure>

The conversations kept landing in the same place: configuration is still a reasoning problem. A CPQ system that only stores options is not enough when the customer wants a product that does not exist yet. After Lisbon I started putting more AI into how Konfigear builds those paths — not as a slogan on a slide, as part of the configurator itself.


Yassine Ait Oufkir at Web Summit 2023 in Lisbon — representing Konfigear at the Spanish Pavilion, and why we started putting more AI into CPQ and product configuration.

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Web Summit 2023: Konfigear at the Spanish Pavilion