
Mechanical engineer turned software founder. I started out designing aerospace manufacturing facilities in VR at DAHER, then founded Konfigear in 2019 to bring the same visualization tools to the way configurable products are sold. Today the platform serves more than 200 organizations across 20+ countries, and Konfiwear applies it specifically to custom apparel.


Linkedin

Twitter

Founder & CEO, Konfigear and Konfiwear

Yassine Ait Oufkir


The first [GITEX Africa](https://www.gitexafrica.com/) ran in Marrakech at the end of May 2023. I was there on the 10X START UP Stage, talking about the years we spent building the company out of Asturias — not a product demo, a timeline.

That story only exists because of the people who made the Spanish chapter possible: [CEEI Asturias](https://www.ceei.es/), [ICEX](https://www.icex.es/), and the Spanish Chamber of Commerce in Casablanca. They put us in a room with operators who were already building, not just visiting a booth.

<figure class="story-figure">
  <img src="/images/yassine-ait-oufkir-gitex-africa-2023.jpg" alt="Ait Oufkir Yassine on the 10X START UP Stage at GITEX Africa 2023 in Marrakech, presenting the Asturias startup journey" width="1024" height="1024" loading="lazy" decoding="async" />
  <figcaption>GITEX Africa 2023, 10X START UP Stage, Marrakech. <a href="https://www.linkedin.com/posts/aitoufkiir_gitexafrica-asturias-startupjourney-activity-7070360735112912896-lNF5" target="_blank" rel="noopener noreferrer">Original post on LinkedIn</a>.</figcaption>
</figure>

Trade shows are noisy. The useful part is rarely the keynote. It is the conversation afterwards — the founder who has the same distribution problem, the partner who already works the market you are about to enter. I left with a few of those, which is the only metric that still matters three years later.


On the 10X START UP Stage in Marrakech I told the Asturias chapter of the company — and left with better conversations than a slide deck usually buys.

Gitex Africa

GITEX Africa 2023