
Mechanical engineer turned software founder. I started out designing aerospace manufacturing facilities in VR at DAHER, then founded Konfigear in 2019 to bring the same visualization tools to the way configurable products are sold. Today the platform serves more than 200 organizations across 20+ countries, and Konfiwear applies it specifically to custom apparel.


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Founder & CEO, Konfigear and Konfiwear

Yassine Ait Oufkir


I spoke at [Technopark Tanger](https://www.technopark.ma/) as a [Rising UP in Spain](https://www.investinspain.org/en/rising-up-in-spain) ambassador — ICEX’s programme for foreign founders who want to land a company in Spain. Martín Jerch from ICEX was on the same stage. The slide behind us said the same thing I came to say: Asturias is not a postcard. It is where Konfigear learned to scale.

[CEEI Asturias](https://www.ceei.es/) and the rest of that regional stack did not give us a logo to put on a deck. They gave us a place to hire, sell, and stay. That is the part I wanted people in the room to hear if they were still treating “Europe” as a single decision. A region that will sit with you on visas, customers, and the first awkward year is rarer than a grant.

<figure class="story-figure">
  <img src="/images/yassine-ait-oufkir-rising-up-spain-technopark-tangier.jpg" alt="Yassine Ait Oufkir speaking at Technopark Tangier as a Rising UP in Spain ambassador, with an Asturias Startup Paradise slide and ICEX banner behind him" width="1024" height="1024" loading="lazy" decoding="async" />
  <figcaption>Technopark Tanger — Rising UP in Spain, Asturias Startup Paradise. <a href="https://www.linkedin.com/posts/aitoufkiir_startupjourney-asturias-risingupspain-activity-7206717661156667392-jJy-" target="_blank" rel="noopener noreferrer">Original post on LinkedIn</a>.</figcaption>
</figure>

<figure class="story-figure">
  <img src="/images/rising-up-spain-asturias-startup-paradise-technopark-tangier.jpg" alt="Auditorium at Technopark Tangier during the Rising UP in Spain talk, with Asturias Startup Paradise on the projection screen" width="1024" height="1024" loading="lazy" decoding="async" />
  <figcaption>The room at Technopark Tanger.</figcaption>
</figure>

Thank you [ICEX](https://www.icex.es/) and Invest in Spain for the programme, and for asking founders who already made the move to go back and say so in public. If you have a startup and you are choosing a first European base, look at [Asturias](https://www.startinasturias.es/) before you look at the usual three cities.


Yassine Ait Oufkir speaking at Technopark Tangier as a Rising UP in Spain ambassador — how Asturias and ICEX helped scale Konfigear, with Martín Jerch from ICEX.

Rising Up Spain

Rising Up Spain at Technopark Tangier