
Mechanical engineer turned software founder. I started out designing aerospace manufacturing facilities in VR at DAHER, then founded Konfigear in 2019 to bring the same visualization tools to the way configurable products are sold. Today the platform serves more than 200 organizations across 20+ countries, and Konfiwear applies it specifically to custom apparel.


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Founder & CEO, Konfigear and Konfiwear

Yassine Ait Oufkir


From 2012 to 2018 I ran a visualization practice through archi-service.ma. The work was interiors, exteriors, hotels, and the occasional civic façade — mostly in Morocco, mostly for people who could not read a plan the way I could.

Clients were not buying pictures. They were buying a room they could agree on before anyone spent money.

A floor plan is fluent if you have spent years inside one. For the client it is a set of lines that might become a house, or might become a disappointment. The meeting starts with everyone nodding at the same drawing and ends with three different buildings in three different heads. I learned that early, and I learned it the expensive way: revisions after the tiles were ordered, after the sofa was made, after the contractor had already framed the opening in the wrong place.

The render closed that gap. Not because it was pretty. Because it was specific. Once the light, the materials, and the furniture were in the same frame, the argument stopped being about whose imagination was right and started being about what to change.

### Light first

A villa in Agdal, 2015. Night. The door is closed. The house is already occupied.

<figure class="story-figure">
  <img src="/images/blog/archi-service/villa-agdal-night.jpg" alt="Night rendering of a modern villa entrance in Agdal, with warm interior light visible through floor-to-ceiling windows" width="3000" height="1400" loading="lazy" decoding="async" />
  <figcaption>Night exterior of a villa in Agdal, 2015. The argument is the threshold — you can already stand at the door.</figcaption>
</figure>

This is the shot I still trust. You do not need a walkthrough. You need to feel that the building has a temperature. Warm light on stone steps, a wooden door, the living room visible through glass: that is enough for a client to decide whether they want to live there. Daylight exteriors sell geometry. Night exteriors sell the life inside.

Most of the work was not this clean. It was kitchens, salons, hotels, showrooms, and a long list of apartments that will never have a plaque on the wall. The useful part was the same every time. Put the decision in a picture both people can point at.

### Two rooms, one country

Morocco has a design language that does not survive being treated as decoration. A riad salon that only quotes mashrabiya and low seating looks like a hotel brochure. A majlis that only quotes gold and chandeliers looks like a catalogue page. The job was to make the room feel inhabited — carved wood, a painting that belongs on that wall, landscape through glass — without turning heritage into costume.

<div class="story-gallery">
  <figure>
    <img src="/images/blog/archi-service/riad-marrakech-salon.jpg" alt="Interior rendering of a Moroccan salon in a Marrakech riad, with carved wood, low seating, and a Tbourida painting" width="3100" height="1780" loading="lazy" decoding="async" />
    <figcaption>A riad renovation in Marrakech, 2015. The salon has to read as Moroccan without becoming a set.</figcaption>
  </figure>
  <figure>
    <img src="/images/blog/archi-service/hunting-pavilion-majlis.jpg" alt="Interior rendering of a hunting-pavilion majlis with gold lighting, wood paneling, and landscape through glass" width="2800" height="1767" loading="lazy" decoding="async" />
    <figcaption>A hunting pavilion, 2015. Hospitality at a private scale — gold, wood, and the land outside the glass.</figcaption>
  </figure>
</div>

These were not style exercises. They were approval documents. A family looking at a riad renovation is not asking whether the renderer knows 3ds Max. They are asking whether they will still recognise themselves in the room after the builder is gone.

### A brand already in the room

Hospitality is a different meeting. The client already has a name, a standard, and a memory of other properties. You are not inventing a house. You are proposing a space that has to sit next to an existing brand without embarrassing it.

<figure class="story-figure">
  <img src="/images/blog/archi-service/sofitel-terrace.jpg" alt="Interior rendering of a Sofitel terrace restaurant with red booth seating, drum pendants, and glass opening onto palms" width="2800" height="1460" loading="lazy" decoding="async" />
  <figcaption>Sofitel terrace, 2016. Commercial interiors start with a brand already in the room.</figcaption>
</figure>

Civic work is stricter still. A façade for the Wilaya de Tanger has to read from the street, in daylight, to people who will never sit in a design review. There is no sofa to hide behind, and no evening lighting to make the materials forgiving.

<figure class="story-figure">
  <img src="/images/blog/archi-service/wilaya-tanger-facade.jpg" alt="Daytime exterior rendering of the Wilaya de Tanger façade and entrance" width="2400" height="1600" loading="lazy" decoding="async" />
  <figcaption>Façade study for the Wilaya de Tanger, 2016. The building has to make sense from the pavement.</figcaption>
</figure>

I do not miss the revision rounds. I do miss how quickly a good still could end an argument that a stack of elevations could not.

### The last rooms

By 2018 the work had narrowed. Fewer façades. More rooms treated as a single decision — furniture, materials, and lighting approved together, not in sequence. That is slower to model and faster to agree on.

<figure class="story-figure">
  <img src="/images/blog/archi-service/villa-living-room.jpg" alt="Interior rendering of a villa living room with a modular sofa, chessboard coffee table, and warm wood doors" width="4235" height="2600" loading="lazy" decoding="async" />
  <figcaption>A villa living room, 2018. Late in the period the furniture stopped being decoration and became part of the architecture.</figcaption>
</figure>

I founded Konfigear in 2014, so this practice did not end so the software company could begin. They ran in parallel. One was rooms. One was products. Both were the same problem: somebody is about to commit to something that does not exist yet, and a drawing is not enough.

I later learned the same lesson in a factory, in virtual reality. That is a different story. This one is simpler. For six years the product was a picture of a room. What it sold was agreement.


From 2012 to 2018 I ran a visualization practice in Morocco. The renders were the product. What they actually sold was agreement.

Architectural Visualization

I Spent Six Years Rendering Rooms That Did Not Exist Yet